Two Editions of Videocasts for Möller’s

In 2022 and 2023, we had the pleasure of producing two series of videocasts for our client, Möller’s.

We were responsible for the full end-to-end activation: from creative concept development, expert coordination and selection, and creative production, to influencer engagement campaigns and creative mailings.

2022 – Training for Moms​

A series of four videocasts, each approximately 50 minutes long, featuring experts who shared insights on topics relevant to mothers at various stages of pregnancy or after childbirth.

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The campaign was supported by posts on the host’s and guests’ Instagram profiles, including posts and Instagram Stories. Additionally, the communication was amplified through creative mailings sent to micro parenting influencers.​​

2023 – O!Mega Topic​

Together with the client, we decided to revamp the format. We rebranded the videocast, adapting it to the latest trends and addressing taboo topics relevant to young mothers in Poland.​

This time, the campaign consisted of 8 episodes featuring 6 experts in pedagogy, psychology, and dietetics. Communication support included co-created posts on Möller’s Polska Instagram, Stories on the guests’ channels, and posts/Stories on the host’s profile (Natalia Tur – Nishka).

• Establishing expertise ​
• Building knowledge focused on the brand and product ​
• Raising awareness of the brand & product (My First Cod Liver Oil) among the target group​
• Increasing follow-up engagement on brand profiles