Media
At Performance Media, we set the course towards tangible business goals. We design and implement media strategies to boost awareness and effectiveness. We deliver measurable results that contribute to your business growth.
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Our agency specializes in enhancing brand awareness through creative campaigns and multi-channel strategies.
We use advanced analytical tools to monitor and optimize results while ensuring your brand’s long-term success. Trust us to make your brand unforgettable and win customer loyalty.Media Tools & Consumer Insights
Our strategies flow from data. Therefore, we carry out IQS studies, focus group studies, brand awareness research, brand tracking, or econometric modelling for our clients, among other things. We also have our own tools supporting the media planning process.
Media strategy
We specialize in creating and refining communication strategies in paid, owned, and earned media. With our data-driven approach and continuous performance monitoring, we deliver coherent and effective strategies that support brands' growth and achievement of business goals
Media Buying
Our company specializes in advanced Media Buying strategies that ensure the effectiveness and security of your ad campaigns.
We utilize expanded user segmentation and high-quality targeting to the target group, which allows us to reach the right audience precisely.
We care for the highest quality of traffic by using brand safety principles, viewability monitoring, and fraud prevention tools.
We cooperate only with the biggest and most well-tested vendors to offer high-quality ad space and non-standard formats that attract users' attention and engage them.
Our specialists hold DIMAQ, Google Ads, Meta Ads, and Adform certifications. We also participate in the YouTube Guru program, which gives us access to the latest trends and solutions in video marketing.
Each campaign element is precisely planned and analyzed. Our traffic team takes care of the proper naming convention, using tools such as DCM and Double Verify to ensure complete control and optimization of actions. -
Within Performance Marketing, we focus on measurable results and campaign optimization over time. With our sophisticated tools and strategies, we maximize return on investment and ensure genuine sales results and conversions.
Come partner with us to achieve concrete business goals and excel over the competition.Performance Analysis & Market Constraints
Target Group Analysis: We meticulously examine who your customers are to align the marketing messaging and reach strategies.
UX Analysis: We assess your website's usability and user experience to identify areas for improvement that can boost conversions.
Competition Analysis: We monitor and analyze competitors' actions to uncover strengths, weaknesses, and opportunities.
Market Benchmarking: We compare your results against market standards to determine competitive advantages and areas for optimization.
With these complex analyses, we help our clients better understand the market and improve the effectiveness of marketing campaigns.Effective Strategy
We have broad experience working with clients from various industries. Our strategies optimize conversion costs and successfully increase your business's scale. Moreover, we eagerly cooperate in the Owned and Earned Media sphere to provide comprehensive marketing support.
Performance Buying
We are certified Google and Meta partners and can offer holistic solutions in Performance Buying. Our experience includes working in various channels, such as mailings, affiliations, ad networks, and cooperation with publishers.
Thanks to that, we can manage effective performance campaigns that produce tangible results. -
ONE SEARCH
The democratization of search engine results (presence of Video, Local, Marketplace results, AI-generated snippets, Social Media links) makes us view a search engine more holistically.
This is what the onesearch approach is about: increasing exposure through various forms of content. We provide our clients with holistic activities in search engines.SEO
We do not like the SEO acronym (but it's what got adopted). We prefer the term *Customer Experience Optimization (CEO)*.
We optimize for users—not for search engines—focusing on faster loading sites, easy-to-find content, assistance in navigation, error elimination, and valuable content creation.Google Ads
Our Google Ads portfolio includes hundreds of clients. As a Google Partner, we have access to beta-tested solutions, allowing us to test and quickly implement cutting-edge features.
We also develop our own solutions, such as:
Performance Max Booster
Product Feed Optimizer
Automated Keyword Reports Analysis
These tools help us achieve better results and maximize campaign effectiveness.CSS & LIA
As a Google-certified CSS Partner, we have implemented CSS for over 200 brands, helping reduce campaign costs.
We also utilize Local Inventory Ads (LIA) to showcase offline store offers in PLA campaigns. -
Sales-oriented campaigns are among the most advanced and engaging projects. We have been conducting marketing campaigns and consulting in this field for years, achieving considerable success.
Tools & Data
The first step in effective e-commerce campaigns is verifying data accuracy used for analysis and optimization.
Key steps include:
Channel potential evaluation
Consumer journey analysis
Conversion attribution
Offline data integration
Our in-house tools, such as the Feed Creation Tool and Performance Max Booster, play a significant role in campaign success.Transaction-Based Settlements
Our agency is paid based on campaign-generated sales, ensuring a shared commitment to achieving client KPIs.
We run local and global e-commerce campaigns on platforms like Google Ads, Meta Ads, Amazon Ads, and more.Marketing Automation
We carry out comprehensive marketing automation actions, including implementation, setup, and platform management.
Our strategies are data-driven, aiming to engage customers effectively and deliver customized campaigns.