Data

Usługi

• Data Solutions

  01

  “If you can’t measure it, you can’t improve it – Lord Kelvin

  

  Data Consulting & Strategy

  Our consulting services in data utilization and analysis guide brands toward success. We specialize in:
  
  - Data management strategy: Developing a plan for how brands should collect, store, and use data.
  - Business analysis: Extracting insights from data to make better business decisions.
  - Data visualization: Creating easy-to-understand dashboards and reports from data.
  - Artificial intelligence: Using algorithms to learn from data and automate tasks.

  Data Analysis / Activation

  Our approach to data analysis is innovative - we have proprietary methods for gathering insights and advanced server-to-server solutions that effectively expand the horizons of business efficiency. Thanks to dedicated dashboards and analytical tools, we provide the information necessary to analyze trends and market competition.

  Data Visualisation / reporting

  Our specialists create dashboards and reports that transform data into a meaningful story. With our support, clients can better interpret their data, make smarter decisions, and easily distribute information within their organization.
  
  We leverage popular tools, including PowerBI and Looker Studio, to create dashboards and reports. Our team also offers expertise in developing fully customized, personalized dashboards using R Shiny technology.

• Consent Management

  02

  We ensure data protection and processing in accordance with the latest EU standards and guidelines.

  

  CMP

  Implementing a Consent Management Platform (CMP) is a key step in ensuring compliance with privacy regulations. Our activities include the implementation of Consent Management procedures, ensuring full control over user data. We also carry out a comprehensive Analytical Setup, taking into account User Signals, User ID, and Enhanced Conversion, which allows us to effectively monitor and analyze data while respecting user privacy.

  CONSENT MODE IMPLEMENTATION

  We help our clients implement solutions that ensure compliance with the GDPR and Google's policy on user consent in the EU for ad personalization and remarketing.

• CRM / 1st Party Data

  03

  Full control over data gives you more opportunities and makes it easier to succeed.

  

  DATA CDPs

  Our Data CDPs are solutions that enable the aggregation of data about the customers of the brands we work with. These systems can be used to create audience segments and send those segments to external systems such as Google or Meta.

  ANALYTICS CDPs

  In addition to data collection, these systems also offer analytical applications. Our Analytical CDPs use machine learning, predictive modeling, revenue attribution, and customer journey mapping to evaluate the effectiveness of marketing activities.

• Data Modeling, Attribution & Econometrics

  04

  Solutions that give us a competitive edge.

  ML

  Our Data department creates tools and solutions that leverage the latest advances in machine learning. We develop solutions that not only streamline the work of our specialists, but also facilitate business decision-making for our clients.

  ATTRIBUTION

  There are various attribution models, each offering its unique benefits and drawbacks. The choice of the right model depends on your business objectives and customer journey. We assist brands in selecting and implementing the most effective models for their needs.

  ECONOMETRICS

  Our team builds custom econometric models that predict the effects of changes in advertising spend, marketing channels, or content on business performance.