Creative Activations & Influencer Marketing for Jordan Toothpaste

• Raise product awareness
• Reach Generation Z
• Refresh Jordan’s brand image

To achieve the objectives, we created a long-term campaign centered around creator Sebastian Kowalczyk, with an integrated contest. The campaign was divided into three phases:

1. Summer Camp

A TikTok contest in collaboration with creators organizing the camp (ArtystyczniPL). Prizes included two camp passes and Jordan products.

2. Jordan x Twitch

Activation with banners on streamer profiles for 30 days. Female streamers created non-gaming content, such as cooking and karaoke. Example: fruit lunch recipes inspired by Jordan toothpaste flavors.

3. Back to School

Ahead of the school year, three TikTok creators demonstrated the importance of having toothpaste and a brush, presented in a fun and relaxed format.

• Over 500,000 submissions
• 26 winning TikToks