Influencer Marketing Campaign for Finuu

CAMPAIGN OBJECTIVES

  • Build awareness and educate about the product​
  • Show Finuu in various use cases​
  • Increase sales  

Campaign message and objectives

The campaign ran during the pre-holiday period, collaborating with influencers from Dietetics, Lifestyle, and Culinary sectors. 95% of activities took place on Instagram (Reels + Stories), supported by Facebook posts and blog entries.The goal was to raise awareness of Finuu’s composition and present it as a “healthy alternative,” using fit recipes and expert nutritionist content. Visual materials emphasized the product’s appeal.

KEY MESSAGE

Finuu is a healthy alternative, perfect for sandwiches, frying, or baking.

CONCEPT

The campaign began with the premise that when promoting a product, it’s valuable to involve more creators for individual contributions, broadening the target audience across different sectors (diet, cooking, fit lifestyle). By showcasing the product through short recipe videos, we achieved over 5,000 sign-ups (the highest ER% on Instagram)!​

ADDITIONAL ACTIVITIES

Holiday baking recipes; Classic recipes in FIT versions ​

CAMPAIGN RESULTS

  • 1 650 000 reach
  • 2 900 000 impressions
  • 65 000 engagement
  • 5 000+ saved
  • 26 publications

Następny Projekt