Year-Round Influencer Marketing for SodaStream

In 2023, we executed a comprehensive influencer marketing campaign for SodaStream aimed at increasing brand awareness among the target audience. Influencers were key to generating reach as well as driving purchase intent and final sales through discount codes.​

• Build awareness and purchase intent ​
• Develop the brand’s social story, share content, and repurpose it across platforms ​
• Support for client initiatives such as the Equality Parade and SeeBloggers ​

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The campaign included a range of activities aimed at building the brand’s social story. As part of these activations, influencers took over the brand’s Instagram, hosted educational live sessions, co-created posts, and produced original content (UGC) shared across other platforms and media, thereby supporting the brand’s marketing plan. These efforts successfully increased the brand’s visibility, boosted community engagement, and delivered measurable sales results.