Spark your appetite for veggies
CASE:
Bonduelle’s hit vegetables in a modern edition
OBJECTIVES:
- Increase awareness of legume products
- Rejuvenate the brand’s image and target group
- Refresh the image through social media activities, based on content creators and influencer marketing as one of the main forms of content creation for the brand profile
SOLUTION:
- Ambassador activities: Robert Korzeniowski
- Ongoing campaigns: Mr.Fit
- Activities based on synergy between influencer marketing, social media, and content marketing
- Image-building activities
- Contests and consumer activations
- Content-based campaign:
- culinary / fitness / sports / lifestyle
- Music marketing – New brand jingle for the holidays
SCOPE OF ACTIVITIES:
- Cashback campaign “Gain on legumes” in cooperation with dietitians
- Christmas campaign “Perfect Duo”
– Promotion of corn and peas - Campaign “Legume Fridays” – weekly publication of recipes based on the Vegetable Inspirations blog
RESULTS:
- 40+ influencers
- 175+ publications
- 200,000+ reactions
- 12,000,000 impressions