Perspirex –  Spoceniec Cup 2024

CASE:

When sporting emotions reach their peak, the number of “sweaty people” grows inexorably. You can’t blame them for that, but it’s always worth helping them feel comfortable.

Together with the Perspirex brand, we set out on a mission to find our target group, locating them in the Twitch community and launching the first edition of the “Sweaty CUP” during Euro 2024.

STRATEGY:

We organize tournaments that attract millions of views.

SCOPE OF ACTIVITIES:

  • 30-day campaign on X
  • Static posts on Facebook
  • Streams + Banner on Twitch
  • Qualification system
  • Contests
  • Placement on YouTube
  • Sponsored articles

RESULTS:

  • 7,500,000+ views and over 250,000 reactions
  • We created a dedicated series with Damian Tkaczuk
  • GOAL: Building the brand’s image as the best antiperspirant
    on the market
  • Spoceniec Cap – 1,200,000 impressions, over 500 entries, one Euro 2024-inspired cup, transferred to the Fifa 2024 competition
  • Taduesz Zieliński, editor-in-chief of Polsat Games, said that we know our way around gaming marketing, so we guess we’re doing pretty well

Następny Projekt