After more than 20 years of developing performance-driven marketing solutions for advertisers, Performance Media is entering a new phase of growth: with a new name, a new visual identity, and an expanded portfolio of products and services.

From now on, the agency will operate under the name Performance Group, with a new organizational structure in which key competencies are concentrated within three divisions: Media, Creative, and Data & Analytics. Performance Group is one of the largest independent agencies in Central and Eastern Europe (CEE) and one of the region’s leading partners of Google, Meta, and TikTok.

Over the past two decades, the agency has earned recognition both in Poland and internationally, winning numerous awards for campaigns delivered across the CEE and EMEA regions. These achievements have been largely driven by the integration of advanced technology solutions and data analytics.

“The rebranding and name change to Performance Group mark another milestone in our company’s evolution. In Poland, we are best known for our performance marketing expertise, but our capabilities span many areas of marketing communications. At its core, the agency’s DNA remains unchanged—built on effective, innovative solutions. Performance Group is a 360° digital agency that never stands still, continuously developing its expertise in response to client needs,” says Adam Oskaldowicz, Agency Head & CEO of Performance Group.

“Our agency works both with large international brands across the EMEA region—translating business strategies into digital marketing tactics—and with local companies in Poland and the CEE region, for whom we develop comprehensive marketing strategies grounded in a deep understanding of their business. For nearly a decade, we have been building our creative capabilities—including key visuals, Big Ideas, video production, Rich Media, and influencer marketing—alongside our data expertise. Today, for the first time, we are communicating these capabilities more broadly to our clients and the market, including analytics, consumer journey mapping, and measurement,” says Iwona Kuchta, Agency Head, Client Service & COO.

The agency’s new strategy places greater emphasis on its core competencies, which are now organized into three divisions within the new structure:

Performance Media (Navigating Growth)
Performance Create (Navigating Brands)
Performance Data (Navigating Data)

Each division is designed to reinforce the position of the parent brand—Performance Group (Navigating Ahead)—as a strategic partner offering comprehensive support, advanced expertise, and an innovative approach.

The agency’s new visual identity was unveiled at the “Navigating Ahead” Digital Future Conference 2024.

“Both the new visual identity and the ‘Navigating Ahead’ conference reflect Performance Group’s ambition to help clients shape their presence and their future in a rapidly evolving landscape of consumer behavior and digital marketing. As an agency with such deep experience and a vast amount of data at our disposal, we want to play a part in creating and guiding our clients’ future journeys,” emphasizes Piotr Panasiuk, Agency Head, Data & Product.

Speakers at the “Navigating Ahead” – Digital Future Conference 2024 included:

Patrycja Venulet – Chief Marketing Officer, Domino’s
Katarzyna Konwińska – Head of Marketing, SodaStream
Andrzej Wierzchoń – Head of e-Commerce Department, Oceanic
Katarzyna Karolak – Marketing Director, Orkla Care Poland
Damian Sałkowski – Chief Executive & AI-Powered SEO Expert, SENUTO
Miłosz Sokół – Digital & e-Commerce Solutions Director, Medicover
Marcin Opaliński – Head of e-Commerce Marketing, OBI
Artur Kurasiński – Entrepreneur, creator, and investor
Bartek Kotowicz – Brand Consultant, speaker, and advisor
Artur Próchnicki – Senior Digital Marketing Specialist, LPP SA
Rafał Drzewiecki – Country Manager, TikTok
Marek Dorsz – E-Commerce Director, MediaMarkt
Piotr Czyżewski – Regional Sales and Marketing Director, Consumer Brands CEE, TTI/Ryobi