Performance Marketing for Domino’s Pizza

CHALLENGE:

  • Increase sales across all channels
  • Support owned channels with digital marketing activities
  • Grow brand awareness and achieve #2 position in the pizza category

SCOPE OF ACTIVITIES:

Over more than 8 years of collaboration, we have implemented a comprehensive range of activities supporting these goals. Essentially, all digital initiatives—from strategy and execution to analytics—are managed by our team.

STRATEGY:

Through our collaboration, we developed a framework enabling the simultaneous achievement of both objectives: generating orders and growing brand awareness. We call this approach “BrandFormance.”

MEDIA:

Google Ads, Facebook, Programmatic, YouTube

Display and video advertising

Advanced audience segmentation: age, geography, micromoments

INFLUENCER COLLABORATION:

Damian Kordas

Mateo Brunetti

Gaja Kuroń

CREATIVE: 

Continuous analytics and recommendations for creative development

Building unique audience segments

Ongoing A/B testing

ANALYTICS:

Full GA4 implementation

Integration of client data flows with the media ecosystem

Attribution analysis measuring the impact of ad impressions and views on product sales (Data Driven), as well as live time value and maximum customer acquisition cost considering long-term ROI

Następny Projekt